‘Our blocks fill
early, but we find
a lot of slippage
as we get closer to
the meeting from
attendees finding lower
rates online at surrounding
hotels that are not blocked.’
‘Hotels are pushing to
sign contracts with large
multipliers further out,
which is a little scary.’
Yes, it is cutting into the
number of attendees
booking in the block.
I am not aware of this having
an impact on our block.
No, this option is not of
interest to my attendees.
Incentives mentioned by respondents included contests
for upgrades and freebies, discounted registration rates,
early-bird rates, free in-room Wi-Fi, shuttle service, and
restaurant certificates. Other respondents mentioned
imposing financial penalties for not booking within the
By how much? (Responses included:)
5% to 10%
15% ( 2 mentions)
20% ( 2 mentions)
$5 to $20
They are more likely to
book within the room
They are less likely to book
within the room block.
N/A — We do not have
international attendees. .
15 Have you lost any attendees because all of the
headquarter hotel properties are sold out?
16 Are your attendees looking for alternative
product through Airbnb (a site to rent available
space in private homes and apartments)?
17 Are you creating incentives for attendees to
book in the room block before they register?
18 Do you see differences in the booking
patterns for international attendees, compared
with domestic attendees?
This survey was conducted by Lewis&Clark, lewisclarkinc.com, and sponsored by DMAI’s empowerMINT.com.
All material © 2014 by PCMA. This online survey, conducted in June 2014, was completed by 117 respondents.
Michelle Russell is editor in chief of Convene.
24+432 Yes This hasn’t happened recently. No 24% 44% 32%
14 If your block fills months before the event, are
you then being offered rooms by your hotel(s) at a
higher rate than originally contracted?