Founder, Third Wave Fashion think tank
Editor, Third Wave Magazine
Author, The Third Wave of Commerce:
How We Buy Now
The attendee badge with an RFID chip is one very
basic form of wearable tech. As a person who
speaks at and attends many conferences a year,
what do you think could be the future of wearable
tech at conferences?
The thing about wearables is that in order for
wearable tech to work, the technology has to disappear. The market for people who want to look
like androids is really small. That was one of the
failures with Google Glass — we don’t want to look
Some of the most compelling developments,
in terms of future potential, aren’t necessarily
products that will be on the market, but technologies that are being developed. For example, the
physical web, which will assign URLs to objects.
You don’t have to install an app, there’s not any
new hardware — you can actually browse a room
from your browser window. So instead of having
an RFID or a physical embed, using the physical
web, you can actually assign a URL to a person.
You could see who’s in the room with you; it won’t
be like, can I scan your badge? There’s no specific
But Can It Pack Itself?
Imagine a suitcase with built-in
smartphone and device chargers, a
sensor that can tell you when it hits the
baggage-claim carousel, global tracking, a bio-lock that recognizes your
fingerprint, and built-in speakers. It’s
no dream. A Kickstarter campaign for
the “Space Case 1” received nearly $1
million in funding to make the suitcase
a reality. It’s set to go on sale later this
year at planetravelerusa.com.
app for it, so everybody doesn’t have to download
the same app. I think it’s pretty cool.
The best technologies are the ones that help
humans to be more human, and not less human.
There are a lot of things that we’re going to do
forever in conferences, no matter how tech-savvy
they become. We want to learn, and we want to
make connections. The technologies I think that
are going to be really sticky and really important
are the things that are going to help us to continue
to make those human connections.
Facebook’s Video Explosion
In six months, the number of Facebook videos viewed
per day grew 400 percent:
› Q3 2014: 1 billion views per day
› Q1 2015: 4 billion views per day
› 3% of views were from “shares”
› 75% of views were on mobile
SOURCE: KPCB Internet Trends 2015, kpcb.com/internet-trends