we turn to other people for affirmation, and the way we are more likely to
prioritize short-term gains. The other
reason that we do this is, there are a lot
of structural problems. Perverse incentives. If you know you’re going to get
bailed out, you’ll go and do increasingly
risky behavior. Every time you take a
risk and it turns out okay, you’re more
likely to take more risks, because the
consequences aren’t always immediately apparent.
Is there a role meetings and conferences
can play in helping their attendees focus
on the Gray Rhinos of their industry?
That’s actually interesting, and I’m
really glad you made that connection.
Look at the digital world and what it’s
done to traditional media. The way a lot
of successful [media companies] have
dealt with that is to increasingly make
money off conferences and meetings
and in-person opportunities to network
and interact, that become that much
more important when we do so much
online. It’s the quality of the in-person
interaction that’s going to determine
whether people show up at your confer-
ence or not.
Do you have one takeaway that you’d
like your audience to go away with?
The main thing is that you need to recognize that things stand in the way of
seeing what’s right in front of you that
could be very, very dangerous. Those
obstacles aren’t insurmountable. With
the right strategies, you can see what’s
in front of you. You can figure out how
to deal with it. You can not only avoid
being trampled, but you might actually
end up better off for it.
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events of all
than ever, it’s
crucial to be