Cover illustration by
‘Big-Picture Event Architecture’
In an exclusive Convene roundtable, four corporate event
marketing professionals talk about what they do, how it’s
different from meeting planning — and what every meeting
professional can learn from it.
Economic impact + three years = $280 billion. Pre Con:
National Council of La Raza. Post Con: National Communication Association. The Intersection: Digital tribes. Plus: 9 ways
TED talks; Missy Johnson, on her own; Veronica McBride,
can be viewed
in many ways.
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effective to meet
the needs of
COVER STORY/MEETINGS MARKET SURVEY
A Glimmer of
Meeting planners who participated in Convene’s 23rd Annual
Meetings Market Survey experienced small gains in 2013. As
for the year ahead, they have “a somewhat better outlook”
— a guarded optimism that they share with many global economic forecasts.
Despite the lingering effects of the recession on many
industries — and fresh challenges brought on by federal
sequestration, rising airfares and hotel expenses, and proliferating technologies — 2013 shaped up to be a better year for
meeting professionals than 2012, and they expect more of the
same for 2014. Here’s how 2013 turned out, juxtaposed with
expectations for the coming year.
March 2014 Volume 28, Issue 3