PLENARY Site-Selection Survey
If you could go to one online site to learn about a particular destination,
what information would you like to see consistently provided?
790+210= 79% Destination fast facts, including air
access, convention facilities, hotel rooms
within a mile of the convention center
660+340= 66% Specifications on all meeting venues
170+830= 17% Latest news on meeting venues
600+400= 60% Destination map with meeting venues
230+770= 23% Planner testimonials
70+930= 7% Destination awards and recognitions
170+830= 17% Local industry clusters and/or
universities
580+420= 58% CVB contacts
480+520= 48% CVB services
240+760= 24% Destination videos
460+540= 46% Destination’s walkability ratings
230+770= 23% TripAdvisor reviews
330+670= 33% Weather
160+840= 16% Sustainability information for
major venues
200+800= 20% ADA-compliance information for
major venues
260+740= 26% Ability to distribute an RFP
430+570= 43% Ability to submit questions or
email a specific person
110+890= 11% Live chat
110+890= 11% Other
RESEARCH
Site Specifics
Our latest epanel survey included a few questions from DMAI’s empowerMINT.com
initiative about what information meeting planners would like to find about destinations
online. (See the full results of the survey in our CMP Series article, p. 59.)
How would you expect to find this one-stop destination resource?
770+230= 77% Results of a Google search
230+770= 23% Within the menu of other websites
you frequent
100+900= 10% Other
Respondents were asked
what they might call this
one-stop destination
resource. The majority
selected the ‘Meeting-
Planner Tool’ option,
followed by ‘Destination
Guide,’ ‘Destination
Directory,’ and
‘Destination Finder.’ One
respondent suggested
‘Meeting Planner Portal.’
