Convene - February 2016

CMP SERIES

CERTIFICATION MADE POSSIBLE

10 Using your current feedback forms, how successful
have you been in measuring the following?
Whether audience members were able to learn the key
concepts taught.
Whether audience members were able to remember key
concepts when they returned to their work.
Whether audience members were able to help their
organizations based on using what they had learned.
Whether audience members had practical insights
during a session.
Whether audience members were able to successfully
apply what they learned to their work.

Very successful
Somewhat successful
Not successful
Do not measure
Very successful
Somewhat successful
Not successful
Do not measure
Very successful
Somewhat successful
Not successful
Do not measure
Very successful
Somewhat successful
Not successful
Do not measure
Very successful
Somewhat successful
Not successful
Do not measure

14%
37%
12%
38%
6%
24%
14%
57%
7%
29%
14%
50%
17%
33%
11%
39%
10%
31%
14%
45%
13+37128
6+24156
7+291450
17+319
10+3145

When it comes to measuring what people gained from attending their conference, respondents indicated that feedback forms have not been all that successful. They feel most confident about measuring whether attendees get practical insights and are able to learn key concepts; less so about whether attendees are able to apply what they learned back on the job; and were least sure about measuring whether learners remembered what they had learned when they returned to work. Overall, for the five questions asked, Thalheimer said, “people don’t think they’re doing much to measure these key things.”