Fe b r u a r y 2 0 1 4 T h e M a g a z i n e o f t h e P r o f e s s i o n a l C o n v e n t i o n M a n a g e m e n t A s s o c i a t i o n

P C M A

BOOKINGS p. 77

Glamour Shots

CMP SERIES p. 71

Positive Risk

BEHIND THE SCENES p. 55

For second-tier cities, nothing is more important than their brand. And smart ones take full advantage of that. p. 46

Brandscape Architecture

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