‘Events are more than just a meeting; they
are an experience. And the best way to
deliver an experience is to work with your
CVB. They’re your unbiased in-market
expert, and they are your partner that
will help the location of your event really
come alive.’ Colleen Phalen, CMP, CEM, Executive
Vice President of
ment and Meetings,
‘The DMO and the Future
of the Meetings Industry’
Destination Analysts (in conjunction
with Destinations International and Miles
Partnership) surveyed 569 meeting
planners about CVBs — on everything from
Airbnb to RFP response times. Here’s a
sample of the ;indings.
• Most agree: CVBs are very important to
the meetings industry, according to 61
percent of planners surveyed.
• About half agree that their importance
is increasing — 48 percent of planners
surveyed said they are becoming more
important or much more important, with
47 percent responding that CVBs are
neither more nor less important.
The No. 1 reason planners think that
importance is increasing?
• The high value of destination
organizations’ community expertise and
How often do planners reach out
• Thirty percent of meeting planners said
they reached out to ;ive or more CVBs for
assistance within the past year.
Airbnb has yet to gain signi;icant traction.
• Airbnb has yet to gain signi;icant traction.
Eighty-one percent of planners said they
did not use or did not consider using
Airbnb for their housing needs. Only 1
percent said they did work with Airbnb.
• However, that may change. Eleven percent
of planners said it is likely or very likely that
they will use Airbnb as a housing solution
in the next two years, and 26 percent
agreed or strongly agreed that destination
organizations should partner with Airbnb.
What’s in a name? CVBs or DMOs?
• Eighty-;ive percent of planners call
EMPOWERMINT.com, a product of Destinations International, the trade association of
convention and visitors bureaus, o;ers planners the ability to search and compare multiple destinations, expand their knowledge
about speci;ic locations, and connect directly
with local CVB destination experts.
FIND, CONNEC T, VISUALIZE
› Find a location for your meeting
— Search by region, by gross square feet,
ballroom size, distance to the airport, and
› Visual proximity of venues — Understand
the proximity of hotels, convention centers,
and airports to one another.
› Be in the know — Read the latest news
meeting planners care about, including hotel
renovations and new developments, for each
of your favorite destinations.
› Learn about meeting services — Review
the various meeting services o;ered by
each CVB and whether services are always
provided, provided based on meeting size, or
provided based on a fee.
› Get answers fast — Submit your RFP or list
of questions to multiple destinations through
› Connect with your CVB contact — Get
connected to the local CVB experts who will
help you ;ind the right ;it for any size meeting.
know about all of the services CVBs provide.
At the same time, Francis-Cummings said,
meeting planners with smaller meetings
reported feeling “abandoned” after booking their meeting or wanting more from the
destination organization relationship.
Another area where planners expect
more from CVBs: response times. “It’s interesting because when we asked about how
CVBs failed to meet their expectations, being
too slow to respond was the most common
complaint from the meeting-planner side,”
Francis-Cummings said. Destination Analysts plans to release a more comprehensive
study that surveys CVBs on this topic as well
as others. .
Contributing Editor Jennifer N. Dienst
is a freelance writer based in Charleston,