4 PCMA CONVENE OCTOBER 2017 PCMACONVENE.ORG
contents October 2017 Volume 31, Issue 10
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87 INCENTIVE MEETINGS
Less about luxury and more about authenticity.
88 Borgata Hotel Casino & Spa and The Water Club
94 Langkawi, Malaysia
98 Ponte Vedra Beach Resorts
100 Puerto Rico
Jennifer N. Dienst
30 THE KNOWLEDGE
32 PLACES + SPACES
34 FORWARD THINKING
More Marketing Isn’t
Dave Lutz, CMP
A Moveable Feast
Jennifer N. Dienst
Gauging the Guest
Michelle R. Davis
Yelp Is on the Way
46 GIVING BACK
48 OUT AND ABOU T
110 THERE’S A MEE TING
Ghouls Just Want to
ALSO IN THIS ISSUE
10 Behind the Scenes
12 To the Point
14 PCMA Today
109 Advertiser Index
Houston after Harvey. Pre Con: European Venture
Philanthropy Association. Post Con: American
Orthopaedic Foot & Ankle Society. Room Set:
A tent for Billy Idol. Plus: Ringly; Christine “Shimo”
Shimasaki, patient and persevering; Convene On Site
in Toronto, Singapore, and Long Beach.
Lapping It Up Crossing the finish line at ASAE’s Fun Run in
Toronto, p. 24.