2 PCMA CONVENE OCTOBER 2017 PCMACONVENE.ORG
contents October 2017 Volume 31, Issue 10
‘I don’t want
anyone to be
against. I want
to be vocal in
its support for
What keeps an annual meeting returning to the same venue
year after year? According to three of the busiest convention
centers in North America and their loyal clients, it comes
down to the comfort of familiarity mixed with the ability to
Medical conferences are dedicated to improving patient care.
But what if instead of focusing on incremental change, they
pursued amazing advances and crazy innovations? Here are
four that do just that.
CONVENING LEADERS PREVIEW
All That Jazz
Design strategist Natalie Nixon on combining qualitative
and quantitative research methods, gaining a worm’s-eye
view from anthropology, and using jazz to escape your
organization’s “permission-slip culture.”
COVER STORY/CMP SERIES
Not everyone feels welcome at your meeting.
And some of that could be your fault — because
of your speaker lineup, marketing collateral, or
something else that’s making them feel like they
don’t belong there. Here’s how to open your
program to your entire community.
Cover illustration by