102 PCMA CONVENE OCTOBER 2017 PCMACONVENE.ORG
Belhaven, just outside of Edinburgh, has been brewing
beer since 1719 using local barley and water from the
brewery well. Groups can jump on a tour, given daily, and
sample the brewery’s wide range of ales and stouts.
See You in Las Vegas!
To arrange an appointment with the VisitScotland
Business Events team and partners at IMEX America,
Booth B2519, contact Richard Knight at richard.knight@
Barb Orvis, Senior
Meeting and Event
‘My first visit to Scotland was this past
summer as part of The eVent: THE
UK SUMMIT. Following my trip, I can
certainly say that I was impressed
and am excited to take a group to
Edinburgh, the city I visited. Also,
I found Scotland in general to be
attractive to North American buyers
right now, as the exchange rate is
more favorable. There’s an abundance
of quality accommodations and
activities fit for incentive groups.’
A turn on the greens — Scotland has more than 700
golf courses, including famous names like St. Andrews,
ranked 18th on Condé Nast Traveler’s list of “The World’s
Top Golf Resorts.”
Balmoral Castle — Incentive groups can tour the lush
grounds and opulent spaces of the Royal Family’s Scottish holiday home.
Surgeons’ Hall Museums — Originally teaching facilities
for medical students, the museums now give the public
a peek into the unique contributions of Edinburgh’s
doctors to the practice of surgery.
Off the Top
• Innovative purpose-built facilities like the Edinburgh
International Conference Centre, Scottish Event
Campus in Glasgow, and the soon-to-open Aberdeen
Exhibition and Conference Centre
• Scotland has many of the world’s top hotel brands as well
as unique lodging options like private homes and castles.
• 16 daily and weekly flights from the U.S. and Canada to
six airports across Scotland
• More than 110 daily flights from London to Scotland,
plus trains every half-hour from London to Edinburgh
VisitScotland — Richard Knight, Director of Marketing –
The Americas, Business Events; (416) 506-3000;
Whether it’s gathering in a centuries-old castle or sampling whisky
together in a distillery, Scotland is that rare gem of an incentive
destination that just naturally brings groups together. And with a
favorable exchange rate and a new crop of direct flights to the U.S.
and Canada, there’s never been a better time for incentive groups
to visit than right now. Take it from Brooke Latham, vice president
of operations at Global Access Meetings: “I always envisioned
Scotland to be beautiful, but you can never understand what that
beauty actually is until you’ve experienced it yourself. From the
people to the culture to the history and food, it’s all breathtaking.”
Top nod Readers of Rough Guides just voted Scotland the most beautiful country
in the world.