60 PCMA CONVENE MAY 2017 PCMACONVENE.ORG
PCMA EDUCATION CONFERENCE PREVIEW
Are there hard and fast rules for disruption — for looking at an organization or a
system, and deciding if and how it needs to be disrupted?
I think so. I often use a cooking metaphor: Growth occurs whenever people take
ingredients, like resources, and rearrange them into recipes, like ideas, that make
them more valuable. Once people understand that — that innovation is nothing
more than taking the ingredients you have available and seeking a new arrangement of those ingredients that makes them more valuable — that’s empowering.
Everyone goes, “Oh, well, I can do that. If this isn’t about inventing something new,
if this is just about taking the resources I have available and rearranging them to
create a new recipe, I can have a go at that.”