Cut and Stitch
THAILAND CONVEN TION & EXHIBI TION
What they offer TCEB has three 360 videos: “
Legends Retold” (which looks at Thailand’s culture),
“Days of Wonder” (beautiful places), and “A City
Full of Dreams” (the country as a business destination). The videos, which debuted in September
2016, are available on You Tube.
Next steps “We are creating more stories,” said
Arisara Thanuplang, TCEB’s senior manager of cor-
porate communications, “that touch on the many
travel experiences linked to TCEB’s wide range
of MICE content and exciting destinations.” The
videos will soon be available not only in English but
in Chinese and Spanish, and new videos will focus
on both domestic and international markets.
Response from meeting planners “Because this is
still a relatively new technology, viewers are fascinated by the viewing experience,” Thanuplang
said. “But it is also a vital marketing tool that will
help us work smarter, encourage more informed
decisions, and create an appreciation of Thailand’s
exceptional MICE content.”
Biggest lesson Be patient and prepared. “The process was time-consuming, and we were often challenged by weather,” Thanuplang said. “And creating
a virtual-reality video is not like shooting a traditional film or promotional clip. You can’t cut and
stitch footage. The actors need to get it right, since
the camera rig rotates. If not, we have to go back to
square one and shoot the footage all over again.” .
Contributing Editor Ken Budd is the author of the memoir
The Voluntourist and the host of “650,000 Hours,” a web
series on travel and giving back.
‘Because this is still a relatively
new technology, viewers are
fascinated by the experience.’