EVENT DESIGN “My first white
paper, Mindful Event Design, was
really driven around a physical
sense of meeting design. This
will be less about exploring the
physical and more about the
senses, about what is happening
cognitively in an environment. We
have a multisensory response to
everything around us, and we are
looking at how we leverage that
for learning and for collaboration.”
CSR AND LEGACY “It’s really rare
for a large meeting and event to
take place without having some
affiliation to a local nonprofit.
What we’re looking at here isn’t
We are looking at how positive
actions, when intentionally woven
into meetings and events, can
provide new levels of meaning and
connection for the participants.
“We know that people under 35
are really interested in experience
over ownership. And we’re also looking at how to
tap into the rising passion for conserving natural
resources and protecting the environment. How
do we push people even further than just rethink,
reuse, reduce, recycle?”
TECHNOLOGY “This is such an interesting area,
because there’s so much happening right now with
artificial intelligence and wearable and intuitive
technology — even robotics. We are thinking about
how it’s now changed the way we do business and
the way we connect and live, and how we as event
professionals can bring this into our events in a
meaningful way, based on what our objectives are
and our stakeholder needs are.
“The question is: How can technology help drive
deeper meaning, and not just drive data collec-
tion? How can technology accelerate connections?
How does it help participants accelerate new ideas
and be creative? Technology is only a tool — it’s
not a result. So how does technology help us with-
out becoming the focus?” .
— Barbara Palmer
What Are You
A new study from the GBTA Foundation
finds that U.S. business travelers see
terrorism as the greatest safety risk they
face on the road.
How much impact do events and conditions
have on business travel?
(10-point scale, with 10 indicating “a lot of impact”)
SOURCE: Risk on the Road: Safety and Security Concerns Lead to Traveler
Behavior Change, GBTA Foundation, gbta.org/foundation