President & CEO
Get to know industry
peers as you reimagine
the future of event
design at PCMA’s
June 11–14 in New York
City. Not only will you
have ample opportunity
to share and collaborate,
you’ll have immersive
experiences at one of six
off-site locations during
the Microsoft flagship
store, the Jacob K. Javitz
Central Park’s iconic
Tavern on the Green,
and a trendy event
space on Park Avenue.
And the learning will
also be experiential.
Turn to page 59 to read
how innovation expert
Luke Williams is tailoring
his presentation so
participants can dig into
his content while rolling
up their sleeves. For
more information and
to register, visit
Last month, we had the opportunity to come together as a meetings and business-events industry to promote the value of face-to-face meetings. On April 6, more than 100
events were held in nearly 25 countries
across six continents as part of the second annual Global Meetings Industry
Day, a Meetings Mean Business Coalition initiative. These events — which
ranged from rallies, to tweet chats, to
education events — helped demonstrate the measurable impact that
meetings have on businesses, economies, and communities.
In my opinion, this day couldn’t have
come at a better time. Let’s face it: With
nationalist sentiments growing in many
parts of the world, a proposed travel
ban in the United States, and recent
terrorist attacks, people need meetings
now more than ever.
We need a way to connect with real
people face-to-face, to explore new
ideas and new ways of thinking with
people from different walks of life and
in different parts of the world. And we
need to keep commerce opportunities
flowing — both in the communities that
host meetings and for the businesses
that count on their face-to-face events
to accomplish important objectives.
Certainly, there is a need to balance
national security with beneficial travel.
But in an industry that is centered on
bringing people together, no one wants
to overdo travel restrictions with the
unintended effect of creating a perception that our nation is unsafe or unwelcoming to visitors.
Unfortunately, global terrorism is
a real threat, as the high-profile attack
in London in March demonstrates.
Now, more than ever, event organizers
must address potential risks and com-
municate their efforts with potential
attendees. But we can’t let fear over-
shadow the positive impacts of travel
for business events.
In recent years, PCMA has expanded
its educational offerings around the
globe, and we’re looking forward to
learning and sharing with business-event professionals in the coming
months in Europe and Asia — at PCMA
Business School at IMEX (Frankfurt,
Germany, May 15–18), the PCMA European Influencers Summit (Monaco,
June 25–27), Singapore MICE Forum
(in partnership with SACEOS, July
27–28), and the PCMA Global Professionals Conference – APAC (Bangkok,
Thailand, Aug. 29–31).
PCMA is committed to face-to-face
education events around the world, and
we view them as critical ways of connecting business-event professionals
beyond our borders. We may come from
different cultures or have different
business customs, but we are united in
our common goals and certainly have
much to learn from each other. We
hope you can take part in one of these
events — and don’t forget PCMA Education Conference 2017 in New York
City next month (see sidebar on left),
which may be a little closer to home. .
Now, More Than Ever
The importance of face-to-face events in
a complex and changing world.