Cover illustration by
Made to Order
The biggest brands in retail and entertainment use personalization to create stronger connections with their customers.
How can meetings and events use a similar approach to shape
more meaningful experiences that keep attendees coming
back for more?
Now See Here
The Experience Economy’s James H. Gilmore is back with
a new book that presents a guide for seeing the world and
your place in it through a di;erent lens. Actually, through
six di;erent lenses.
industry” is a myth.
We don’t have
meetings for the
sake of meetings.
We have meetings
COVER S TORY
Every year, when we compile the latest
Meetings Market Survey results, we compare
them to the previous year’s results. With some
data points, we’ll even go back a few years in
time, to demonstrate how far we’ve come, and
during economic downturns, how much we’ve
slipped. This year, we decided to take a longer
look back — over the span of 10 years, from
right before the U.S. recession hit, through
post-recession, to the recovery.
March 2017 Volume 31, Issue 3