Creating Meaningful Learning Experiences
By Kevin Hinton, SITE Chief Excellence Officer
Incorporating peer-to-peer interaction and group
collaboration into your education program can
significantly enhance learning outcomes.
More companies today are integrating their global organizations
into one international meeting or incentive, requiring planners
to adjust the program design to
accommodate attendees’ genera-tional and cultural preferences. This
growing trend is causing companies to consider new ways to offer
unique learning experiences that
go beyond the traditional ballroom
or classroom education session.
Attendees are no longer content
to sit passively while a speaker
presents — they want to be part
of the action and immersed in the
experience. Companies are therefore abandoning the traditional
education-session format in favor of interactive, lively, and much
shorter sessions. They are also designing ways to engage attendees by bundling education, tours, and networking activities into
a seamless experience.
The SITE Global Conference 2014 in Rotterdam, Netherlands, is
a case in point. The event gathered 210 attendees from nearly
40 countries — a diverse group of incentive travel professionals
from multiple generations, nationalities, and cultures. The conference theme, “Orchestra of Emotions,” inspired attendees to let
down their barriers, open their minds, and connect with and
learn from others from all over the world.
That theme was woven into the learning environment. Acclaimed
speakers from seven different countries delivered TED-style
presentations over the course of one day, so delegates didn’t
have to choose between taking a tour and attending educational
sessions. Throughout the conference, participants learned how
to “orchestrate” emotions to design incentive travel programs
that are memorable, motivational, and deliver business results —
by experiencing aspects of such a program themselves.
Experiential-learning adventures gave attendees plenty of opportunities to explore Rotterdam and the surrounding areas.
During the tours and other social activities, attendees soaked in
the city’s culture, while networking with colleagues, making new
connections, learning, and having fun together.
As companies continue to blend their global organizations into
one joint meeting or incentive, bringing together people of different nationalities, cultures, and generations, planners will need
to gain a better understanding of the breadth of their needs and
preferences. Only then will they be able to design agendas that
embrace that diversity yet engage each and every participant in
meaningful learning experiences.
SITE Global Conference
2015, New Delhi, India
Experience Incredible !ndia
at this year’s SITE Global
Few destinations can boast India’s
diversity — from amazing forts to
majestic palaces and golden beaches.
You can venture up to snow-capped
Himalayan peaks or explore lush green
jungles. Engage in authentic local
rituals, step back in time, or embrace
India’s modern side as the fourth-largest economy in the world — all
while experiencing extraordinary levels
of hospitality in luxurious hotels or
intimate heritage residences.
India is a destination that truly works
as an incentive product — it is unique,
it is engaging, and it creates memories
that are everlasting.
Join us at the SITE Global Conference
2015 in New Delhi, Oct. 23–26. Registration opens in early April.
Pre- and post-conference tours include:
• The Taj Mahal in Agra
• The forts and palaces of Jaipur
• God’s own country in Kerala
• The temples and beaches of
• The bustle of Mumbai
• The majestic mountains of Nepal
• And more…
For more information: