mean by patience — that many of them
do not have that patience.
Second, everybody needs to acknowledge and understand that they need to
localize in Asia-Pacific, whether it is
their products or it is their themes. If
they don’t localize, it is only a matter of
time before they will have to.
Third, think big for APAC. What I
mean is, don’t look at APAC as just one
or two countries. We need executives to
look at APAC from a broader lens, as a
portfolio, because at some point in time,
one country may be making money for
them as the other country may not, and
What are some common misperceptions
about the region?
The first one is what I was talking about
earlier, the misconception that you
can make money in three years — it’s a
very typical one. The second one is the
fact that China is going down and the
misconception is that, hence, let’s look
somewhere else. That is a wrong strategy, because if you look somewhere
else now, you will never be able to enter
China again. China is going down for
the right reasons. The third is, a lot of
companies think that when they’re
coming in from Europe and the U.S.,
they will find a similar regulatory environment to what we have in the U.S.,
which is not going to be the case.
They need to be open-minded that
things are going to be loose, things are
going to be hazy, and things are going to
be in the gray zone. Hence, how do they
navigate through that is the question.
How do they ensure that they work
with the right partners who help them
navigate through all those loopholes in
the regulatory system?
Are there business trends that are
particularly relevant to the business-events industry?
There will be continued sustainable
growth in the region despite economic
and political instability. The Association of Southeast Asian Nations
[ASEAN] will be growing very fast,
and all countries will gain despite the
U.S. pulling out of the Trans-Pacific
Partnership. [Editor’s note: ASEAN
countries include Indonesia, Malaysia,
the Philippines, Singapore, Thailand,
Brunei, Cambodia, Laos, Myanmar, and
Vietnam.] Thirdly, China and India
are too big to offer any country-level
opportunities, so the way we help plant
businesses is to help companies identify in China and India opportunities at
the sub-national level, at the provincial
level, and the city level. Picking your
spots is a must. .
Barbara Palmer is senior editor and director
of digital content for Convene.
ON THE WEB
Bhavya Sehgal will appear as
the opening speaker at the 2017
PCMA Global Professionals
Conference – APAC, which will
be held in Bangkok, Thailand, on
Aug. 28–31. For more information,
‘They need to be open-minded that things are going to be loose, things are
going to be hazy, and things are going to be in the gray zone. Hence, how do
they navigate through that is the question.’