‘ Today, we are in the age of the customer where you have got to
connect with your customers in a whole new way,’ Salesforce CMO
Simon Mulcahy said during his keynote address at World Tour London.
‘You’ve got to put the customer in the middle of everything that you
‘We have so much content to share, and we obviously
do.’ Salesforce followed its own advice. Rather than standing front and
center in a traditional stage environment, speakers walked through
the audience to create a more personal connection with attendees
throughout the room.
can’t cover everything in one day. So we think of the
World Tour as a forum that can introduce attendees
to Salesforce and help them identify areas where they
want to expand their skillsets.’