2 PCMA CONVENE JULY 2017 PCMACONVENE.ORG
contents July 2017 Volume 31, Issue 7
The Force of Face-to-Face
Salesforce is known for building sophisticated digital
technologies. But the company’s success relies on coming
down from the cloud to host a series of live events — such
as World Tour London 2017.
‘ The Cost of Making a Bold Decision’
When Tennessee passed a law that violates the American
Counseling Association’s code of ethics right before the
group was slated to meet in Nashville, ACA had to make a
tough — and potentially expensive — call.
PCMA GLOBAL PROFESSIONALS CONFERENCE PREVIEW
All APAC, All the Time
To succeed in the Asia-Pacific region, adapting to local business practices and culture is a must, says business-strategy
expert Bhavya Sehgal. Not so important? Political instability.
57 ‘Our changes are often baby
show is growing
and we want
to stick with
COVER STORY/CMP SERIES
What do health-care engineers, hotel designers,
marijuana growers, baseball coaches, and
woodworkers have in common? They have
some of the fastest-growing exhibitions in
the United States. Here’s how they do it.
Cover illustration by