36 PCMA CONVENE JULY 2017 PCMACONVENE.ORG
No matter how rousing it may be, if a call to action takes place during one of many sessions
attendees go to during the course of a
conference program, they’re likely to
forget about following through on it.
That is, unless you provide them with
immediate steps to take before they
even leave the session room.
That is precisely what the American Farm Bureau Federation (AFBF)
did at its 98th Annual Convention,
which brought approximately 5,000
attendees to Phoenix in January.
Advocating on behalf of farmers and
ranchers is central to AFBF’s mis-
sion, and its annual event, required
by the organization’s bylaws, is an
important way to help members speak
with one voice on issues that directly
affect their livelihood. So when AFBF
learned about Phone2Action — an
advocacy technology company that
launched a platform in 2013 enabling
users to take action on civic issues
right from their cellphones — it
decided to partner with the company.
As a result, 2017 convention attendees
from across the country were given
the opportunity to engage with their
government representatives during a
business session, via a simple text.
In the first of two general sessions,
AFBF President Zippy Duvall made his
opening remarks about successes and
challenges in the industry before suggesting attendees take action. He asked
them to text “AFBF” to a specific phone
number. Participants were then immediately sent a link that led them to a
pre-written message in support of H.R.
5 — a regulatory reform bill designed to
roll back federal overreach and, in the
process, preserve farmers’ and ranchers’
land-use and water rights — that would
be sent to their congressional representative. All participants needed to do
was to fill in their personal details and,
if they so desired, alter the pre-written
text before pressing the send button.
The Revolution Will Be Texted
At an American Farm Bureau Federation conference, farmers
and ranchers had the chance to tell Congress what they thought
about a pending bill critical to their future — via their cellphones.
Action-Packed People who lead
the call to text on behalf of their
organizations are often hesitant
at first, according to Phone2Ac-
tion. However, they ease into the
role as they see the map quickly
populate with pins.