and details on what they can work
on to become more healthy.
› Fun run On the first morning
of our event, we offer a 5k fun run
for all attendees.
› Yoga/boot camp Depending
on our host-city location, on the
second morning we either offer
a yoga session or boot camp for
› Walking challenge All attendees are able to download a walk-challenge app when they arrive,
and check the leaderboard daily
to see who has the most steps. On
the final day, the top three walkers
› Step it up We also publish the
number of steps from the nearest
hotel to the breakouts. Adding up
how many times a day/week they
will make this trip, we let them
know that we’re helping in their
daily step goal by building in 5,000
steps off the bat. [It’s] our little
way of helping them get healthy —
and a nice little spin on that morning walk to the general session.
On the flip side, we try to offer
balanced meals that lead to a
healthy lifestyle, and we publish
our menus on our website and
in the show guide, so attendees
know their choices before the
meal. This way, if they want a
different option, they can make
plans before mealtime.
Judy Payne, CMP, Director, Meetings
and Travel, GameStop Inc.
I organized some of the wellness
activities at PCMA’s Convening
Leaders  in Vancouver, as
well as helped the PCMA Foundation with the run in Austin
[at Convening Leaders 2017].
Plus, my background before the
meetings industry is in corporate
wellness. So I would like to share
a few ideas:
› A run If it is a permitting problem and you want to give runners
the options to get out for a guided
run in the community, I suggest
contacting a local run store. They
can help offer a guided run to
those avid runners. It helps on the
safety aspect, too. Your runners
will be guided with a local.
› Yoga We did this at Convening
Leaders and we partnered with
lululemon athletica’s local store.
It was a great way to get an excellent instructor, and we paid the
instructor directly. Call the local
store and ask for their help.
› Mindfulness/meditation This
is a great one, too, and can be
done anywhere. I was at the SPIN
conference and they offered a
morning meditation. For those
exercisers and non-exercisers — a
great way to do it.
Tying this into [fundraising]
is easy. To raise money, you could
ask the attendees or anyone who
participates to make a contribution to the foundation. You could
even make it into a contest to see
who raises the most by participating in the most activities, if your
group is a little competitive. It
won’t hurt them — in fact, it’s good
for them to do more.
Finally, you could include a CSR
component in the meeting to help
tie into the complete “wholeness”
of the attendee — [there are] lots
of easy things to do if you are interested. By giving back in a CSR event,
they will feel good both physically
and mentally, thus walking away
with a great meeting experience.
Rachael Riggs, CMP, Manager,
Meeting and Convention Sales
– Midwest/Chicago, Vancouver
Convention & Visitors Bureau
A Business Case
“For every dol- lar a company spends on well-
ness programs, they
get six dollars back,”
Leigh Stringer told
Convene Podcast host
Ashley Milne-Tyte in
a recent conversation
about how meeting
professionals can avoid burnout. Milne-Tyte talked to Stringer about research
Stringer did for her recent book, The
Healthy Workplace, including at the Johnson & Johnson Human Performance Institute in Orlando. The Human Performance
Institute was established for athletes, but
Johnson & Johnson was so impressed
with the effect its training program had
on executives that the company bought it,
Stringer told Milne-Tyte.
From the podcast:
“[ The Institute trains] elite athletes to
improve their performance and go from
the ‘A’ players to the Olympic-champion
players. And so it’s all about performance,
performance, performance, and we all
have that same pressure.
“They’ve been studying these athletes
for 30 years, and the thing they noticed
that made the difference, what got their
athletes to the finish line first, was their
ability to manage their energy. And so, it’s
really interesting — it’s [energy] between
training sessions, energy between matches
or games, energy throughout the day. And
it has a lot to do, at the microbial level,
with being able to eat properly and eat
regularly throughout the day and snack
appropriately — not too much, not too
little. They talk about the ability of all of
us to de-stress on a regular basis and move
and exercise.” .