PCMACONVENE.ORG JULY 2017 PCMA CONVENE 7
LETTER TO THE EDITOR
[Editor in Chief Michelle Russell’s
Behind the Scenes column,] “Humane
Treatment,” in the May edition of
Convene really struck a chord with me.
Kindness really does make a difference.
Just the other night, my two grown
children were reminding me how I
used to ask them what had they done
to be “kind” to someone each night at
the dinner table. As you mentioned,
common courtesy and professionalism
go a long way.
I am fortunate to work at The
Charles Group Inc., a meeting and
special-events company in New Jersey.
The two women who run the company
have been in business for many years
and repeatedly retain their clients
based on those same attributes. Thanks
for becoming a champion of kindness.
No matter how much we use technology
and social media, that will never stop
Jan Madura, Senior Account Executive, The
Charles Group Inc.
“ We are going to offer a photo opportunity in our booth to draw traffic, and are
considering the logistical issues,” Barb
Billmyer, national sales manager for
Edlen Electrical Exhibition Services,
wrote to the PCMA Catalyst community.
“How have you successfully done this
without hiring a photographer?”
We set up our photo booth as a selfie
station last year. It worked out pretty
well. Of course, we didn’t capture
attendee data, but as the event hosts,
we already had that for everyone. Not
pictured: the 12-foot tall T-Rex we had
fabricated for the station. Huge hit!
Andrea Post, Conference Manager, Nonprofit
How did you tie in the social-media
component? Did you have a sign that
said, “Tag us,” or an event hashtag? Or
did people organically know to do that?
Our conference hashtag (#16NTC) was
so active that we had a staffer assigned
to monitor it at all times during the
event. Additionally, folks shared their
selfies in our event-app activity feed.
One of our favorite things was watching
attendees share the photos they took of
people taking selfies. It got a little silly.
We’ve done something similar and
collected business cards or had people
write down their email. We used an iPad
camera and took a photo of the business card(s) after each shot. When we
had downtime in the booth, we emailed
them from the iPad as soon as possible,
so there wasn’t much of a delay.
Molli Moss, President and Owner,
Winning Wellness Ideas?
Kim Bercovitz, Ph.D., president and
CEO of Exercise Bytes, came to the
Catalyst forum for help updating a
presentation about conference wellness.
“I’d like to showcase the ‘state of the art’
wellness experiences that take place
before, during, and after the conference
days,” Bercovitz wrote. “What activities
[ have you] experienced (or would like
to experience) at: 1) conferences and
meetings; 2) venues ( hotels and resorts);
and 3) destinations.”
For a destination location, a bike tour of
the area upon arrival would be nice.
Elizabeth Goad, CMP, Director, Events
and Meetings, Automotive Aftermarket
I’ve worked with hotels to have organized morning runs for my attendees.
It showcases the city and gives them
a nice workout to start the day. Our
attendees love it!
Katherine Sinnen, CMP, Associate Manager,
Meetings and Fellowships, American
We have a group that does yoga in one
of the meeting rooms each morning. They provide prizes to the best
attendance, first yoga experience, etc.
I would suggest making sure it’s promoted to all attendees, regardless of
their experience with yoga.
Mae Ibe, CMP, Director, Conference and
Trade-Show Services, Meetings & Incentives
As a corporate event, we strive to offer a
wellness approach that not only offers
some activities for our attendees, but
helps lower our company insurance
costs and increase the attendees’ overall health year over year:
› Wellness screenings During arrivals, we offer wellness screenings to all
attendees. We work with our insurance provider to bring in an outside
company to take vitals, blood, measurements, weight, and detailed information on the attendee. As an incentive,
the attendee receives a $50 gift card for
participating, and we get year-over-year
measurements on the improved health
of our attendees. Within four weeks the
attendee receives a copy of the results
Selfie Town at the 2016 Nonprofit