In 2016, a meeting planner’s relationship with a DMO is closer and more mutually beneficial than ever. In many cases, the catalyst for that is the customer advisory board (CAB), which is made up of meeting planners that DMOs can consult for everything from
references to opinions on a convention-center renovation.
For time-strapped planners, it can sound like one more thing
overcrowding their calendar, but the benefits can more than
make up for the time commitment.
“The fulfillment that comes from knowing that your ideas
— often in combination with others — will actually be acted
upon for the betterment of both the city and its meeting
business” is why Nelson Fabian, founder and president of
the Center for Priority Based Budgeting (CPBB) Institute
If it seems like planners and
DMOs have a closer
relationship these days, one of the
reasons is the evolving role of
customer advisory boards —
which second-tier cities and
other destinations increasingly
are using to change the way
they do business.
By Jennifer N. Dienst