CERTIFICATION MADE POSSIBLE
‘We’re trying to make
the technology leap
by making the
attendees to take the
leap with us.’
1 For your conferences, which types of feedback from
regular attendees do you collect? (Select all that apply.)
950+050= 95% Feedback on the entire conference.
790+210= 79% Feedback on individual sessions.
700+300= 70% Feedback on keynotes.
640+360= 64% Feedback on the venue and/or
590+410= 59% Feedback on the exhibit hall.
170+830= 17% Other
Approximately 80 percent of respondents collect feedback
on individual sessions, compared to 95 percent who collect feedback on the entire conference. Yet evaluations of
individual sessions are most important from a learning
standpoint, according to Thalheimer. Other components
about which respondents collect feedback include an
event’s marketing, registration process, F&B, social activities, and more.
2 Which of the following methods does your organiza-
tion use to get feedback about the success of your confer-
ence sessions? (Select all that apply.)
640+360= 64% Digital feedback collected after
370+630= 37% Paper-based feedback forms
collected at the end of sessions.
220+780= 32% Digital feedback collected at the
end of sessions.
130+870= 13% Other
80+920= 8% We do not usually use session
Only 5 percent fewer respondents collect feedback digi-
tally than use paper forms at the end of sessions. But the
fact that 64 percent of respondents are collecting digital
feedback after sessions (compared to 32 percent that
are collecting feedback at the end of sessions) was a big
“wow” for Thalheimer. “This move away from immediate
feedback means that attendees are probably unable to give
specific feedback,” he said. “They’re also unlikely to be giv-
ing as accurate feedback. I think this points to the fact that
mostly people are doing full-conference feedback.”
Digital feedback is most often collected via a confer-
ence app. Several respondents also said that they send an
email to participants a few days after the event with a link
to an online survey.