2 PCMA CONVENE AUGUST 2017 PCMACONVENE.ORG
contents August 2017 Volume 31, Issue 8
‘You want to
but at the
you want the
Cover illustration by
Toby & Pete
COVER S TORY
Co-creating solutions has never been more important to
both organizations and entire industries. And events can be
a big part of that — provided they evolve from their top-down
model. For the TED Fellows program, collaboration involves
building diversity and unity into the process. For the author
of The Medici Effect, it’s something called a Fusion Talk.
Collaboration by the Books
Two recent books explore what collaboration is — and what
it’s not. For one, it’s about transitioning from market share to
mind share. For the other, it means working together “across
traditional knowledge silos.”
Why improvisation offers a fail-safe way to create
BEST IN SHOW
Our latest Best in Show honorees go above and beyond
to help create great meetings experiences — and their
nominations reinforce that it takes a team to deliver every
one of those experiences.
It’s Med Tech’s Turn
Next year, European medical-technology companies will be
prohibited from directly sponsoring physicians to attend
medical conferences. How will the events industry ensure
that this doesn’t lead to a decline in attendance?
Influencers are all over social media touting the latest place
to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners?
One city is about to try — and others likely aren’t far behind.
Jennifer N. Dienst