34 PCMA CONVENE AUGUST 2015 PCMA.ORG
biotech community,” Bittenbender said.
“Our greatest challenge was narrowing
down the list of nominees to come up
with our five finalists for each category.
We ended up forming a committee to
review all of the nominations to select
the finalists, which was a tough job,
but it was also inspiring to read the
stories of the scientists, patients, and
advocates who are the reason behind
everything that we do at BIO.”
Winners of the contest received free
registration to BIO 2015, along with VIP
access to keynotes and other functions.
They were also recognized through
promotion on social-media and other
channels during the convention. And
marketing materials and signage
throughout BIO 2015 played up the
superhero theme with design elements
such as red capes and Superman-style
“B” logos (for “biotech”).
Planning for BIO 2016 in San Francisco is already underway, and while
the association hasn’t made any official
announcements, Everyday Superhero
is likely to return. “We are confident
that we will be able to build upon the
momentum and lessons learned coming out of Philadelphia,” Bittenbender
said. “We hope to create an even more
memorable event next year.” .
Contributing Editor Regina McGee is a writer
and editor based in central Massachusetts.
BIO 2015’s Everyday
Patient/Patient Group At five
years old, Emily Whitehead
was diagnosed with acute
lymphoblastic leukemia. After
several years of treatment,
her family was told they were
out of options. As a final
hope, Emily was enrolled in
an immunotherapy clinical
trial. The treatment worked,
and her story made national
headlines — helping to focus
public attention on the potential
for immunotherapy to transform
cancer treatment and the
importance of supporting
lifesaving cancer research.
Pharma/Biotech When Bernard
Muller was diagnosed with
amyotrophic lateral sclerosis
(ALS), he co-founded the world’s
largest genetic research project
for ALS, project MinE. That same
year, he also launched Treeway
— a biotech company with the
aim of developing therapies and
finding a cure for the disease.
Institution An associate
professor and senior scientist at
the Central Institute of Fisheries
Education in Mumbai, Sanjay
Balkrishna Jadhao has made
it his mission to help India’s
undernourished population —
approximately 190 million people
— by transforming the country’s
food and agriculture ecosystem.
Innovative Meetings is supported
by the Irving Convention & Visitors
Caped Crusaders Woven
experience, the superhero theme
was such a hit that it is likely to
be a part of BIO 2016.