Editor in Chief
Take a Bow
I’ve never been
fond of popularity
contests, but I love
of the best our
industry has to offer,
because it raises the
bar for everyone. In
that spirit, we are
pleased to showcase
standouts across 10
in our fourth annual
Best in Show
program (p. 44).
Thank you to all the
who took the time to
nominate the places,
that make this
such a diverse and
And our hats off to
every entry that
earned a nomination
and to those who
took their place on
this year’s list.
Once a month, at around the same time that Convene gets mailed to your home or office, the issue is uploaded to pcma.org, in both turn-page and HTML digital versions.
This month we bring you a new way to
experience our content: Announcing
our all-new website, pcmaconvene.org.
For the past year, we’ve been working closely with the same talented
design team behind our print magazine,
Point Five Design, on the development
of this site. Senior Editor and Director
of Online Content Barbara Palmer and
Web Editor Kate Mulcrone have been
doing the heavy lifting on the backend
in order to carry it across the finish line
this month — so I asked them to share
their thoughts about what you can now
expect from our virtual space.
Why this new site?
Barbara We wanted to create an online
experience that more closely mirrors
the print magazine while offering the
advantages of an online, responsive
platform. We know that readers might
start an article in the print edition, pick
it up in the middle on their phones, and
then share it with a friend via email or
on social media. We tried to make all of
that as easy as possible.
One of the changes readers will see
is that we have organized our content
into six main areas, intended to help
users find stories about specific topics, such as career development, event
design, logistics, or venues and destinations. We think we’ve got a great mix of
nuts-and-bolts articles, quick takes, and
longer think pieces.
We’re also hoping that this new plat-
form will make it easier for readers to
add their own comments and thoughts.
I know that when I visit a particular site,
I am often as interested in reading the
comments as I am in reading articles.
What will be the biggest difference in the
way our content is served up?
Barbara We’ve been blogging for five
years, and now the magazine content
and our online posts will be seamlessly
integrated and easy to find in one place.
Kate We have only been posting magazine stories once a month, which we
know isn’t how readers access content
online. We will be posting stories on
the homepage five days a week, so there
will always be something new on
pcmaconvene.org. And it will better complement our weekly newsletter, which
we are inviting people to sign up for.
It will be a different experience
from the print magazine — which is
still the most popular format among
readers. Our aim is to create the best
experience we can in both offline and
It’s Michelle again. I’m grateful to
my smart and hardworking team for
their efforts and contributions, and to
our colleagues at Point Five for giving
us a website we can be proud of. Come
join us online — and let us know what
you think! .
This month, we’re excited to bring you a
brand-new way to experience Convene.
Join us at pcmaconvene.org.