2 PCMA CONVENE APRIL 2017 PCMACONVENE.ORG
contents April 2017 Volume 31, Issue 4
Cover illustration by
An Of-the-Moment Business Conference
The Fifteen Seconds Festival gathers leaders, “creatives,” and
“curious minds” to challenge the status quo. Here’s a look at
the two-day immersive experience.
Hacking the Hackathon
Hackathons have gone viral, spreading from the high-tech
space into meetings and conferences of all types. So what
makes for a successful hack day?
PCMA EDUCATION CONFERENCE PREVIEW
In the Extreme
Marketing expert, author, sports executive, entrepreneur,
and endurance athlete Sarah Robb O’Hagan has started the
“Extreme You” movement to encourage people to build their
best selves at work and in life.
55 ‘The traditional approach at
just “Here are
some new facts
for you.” That’s
COVER S TORY
We Don’t Have a
What will the medical conference of the future
look like? What should it look like? The education model being created at the University of
Texas at Austin’s brand-new Dell Medical School
o;ers some possibilities.