Elizabeth Goad, CMP
Director of Meetings and Events, Automotive A;ermarket Suppliers Association (AASA),
Durham, North Carolina
Carolina, where I took a job working
for the National Association of Social
Workers, North Carolina Chapter. In
my role there, I got to know more of
the behind-the-scenes functions of
an event planner and experienced the
association world for the first time. It’s
amazing how each job on my career
path started with a focus in marketing
and design, yet quickly segued into
event planning of some sort.
WHAT I DO AASA helps aftermarket
suppliers advance their business
interests. As the event director, I am
responsible for crafting, planning,
and executing our events; I lead
teams of people before, during, and
after each event to ensure its success.
Planning requires a lot of contract
work, negotiations, budgeting, and
managing outcomes to objectives. AASA
is co-owner of AAPEX [Automotive
Aftermarket Products Expo], a top 50
U.S. trade show. I also work closely on
this event, making sure it is beneficial
to our members and the industry.
MOST INFLUENCED IN MY CAREER
B Y While I have had a lot of influential
people in my life (from mentors and
teachers to bosses and co-workers), I
have to give this honor to my father.
WHAT I LEARNED FROM HIM My father
has always instilled in me, leading by
example, that we never stop learning.
The day you stop learning is the day you
stop succeeding. This has really been
a motto for me throughout my career.
I am always grasping at knowledge,
finding sources in classes, events,
seminars, workshops, peers, articles,
E DUC A TI ON Bachelor’s degree in visual
communications and Spanish, Peace
College (now William Peace University).
MY FIRS T INDUS TRY JOB;Marketing
and graphic design for Accent Imaging,
a printer and copier company in North
Carolina. I designed promotional
materials and helped manage internal
and customer events.
MY PREVIOUS THREE JOBS When
I relocated to South Carolina, I fell
back on my marketing and design
skills and took a job working for Cora
Bett Thomas Realty & Associates.
While the main focus of my job was to
help market the real-estate agents, I
researched events at which to promote
our agency as well. I would set up
booths and organize teams for charity
events like Relay for Life. Wanting to be
closer to family, I moved back to North
FAVORITE THING ABOUT MY JOB
Seeing all your hard work pay o; in
the form of a successful event and
happy attendees/members is the most
fulfilling part of the job. But honestly, I
secretly enjoy having a million things
going on at once and checking each
one o; the list. Event management
involves juggling a lot of balls at once;
I get a thrill out of making sure none
of those balls falls and that each task is
accomplished in a way that benefits the
company and our vision forward.
MY NEXT BIG CAREER GOAL;We
are always striving to find new ways
to engage and provide value to our
members. My goal is to pinpoint the right
combination of events that reach the
most employees within each member
company; each event strategically
structured to truly engage, educate, and
advance business interests. I want to
steer away from doing things the way
we have always done them, utilizing
what works and truly embracing all the
new tools and resources available to the
meetings and exhibitions industry.
On a personal level, I strive to be
recognized as a leader in the industry;
a source of knowledge and a mentor to
others. It is important to me that those
interested in an event-related career
know that, even though it can be stressful at times, it is a truly rewarding career.
M Y ADVICE FOR YOUNG MEE TING
PROFESSIONALS;It may be cliché,
but knowledge is power. The more
you surround yourself with industry
peers, educators, and other sources of
information, the more successful you
will be. Never stop learning.;.
— Christopher Durso
There She Goes For Elizabeth Goad,
marketing and design always ‘quickly
segued into event planning of some sort.’