PCMACONVENE.ORG APRIL 2017 PCMA CONVENE 15
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becoming a regular visitor
to pcma.org. Here’s a
sampling of recent stories:
› Why It Might Be Time
to Revise Your Registration Pricing Strategy
Airlines and hotels have
updated the way they sell
their o;erings. Can PCMA
members apply those
lessons to their meetings
› 3 Key Lessons for
Want to create experiences that attendees can
see, hear, smell, touch, and
taste? Learn how the production team for PCMA
Convening Leaders 2017
pulled it o;.
› Troubling Numbers
for the Trade-Show
The most recent index
from the Center for Exhibition Industry Research
revealed that the exhibition industry failed to
grow for the ;irst time in
25 quarters. Find out why
CEIR CEO Cathy Breden
thinks it’s just a hiccup.
› One Smartphone
Habit That Can Make
All those swipes and clicks
are preventing your brain
from being more e;ective.
A psychology professor
from the University of
Texas o;ers one simple
routine to transform
All the Way Live
When PCMA’s Canada East Chapter
hosted “Budget Cuts and Doing More
With Less” at the Ottawa Marriott
Hotel on Feb. 22, the panel discussion
extended beyond the ballroom. The
chapter livestreamed the lunch-and-learn session on Facebook. Event professionals from across North America
tuned in for tips on identifying ways
that organizers and suppliers can collaborate to achieve results under tight
budgets; Rachel Stephan, DES, the chapter’s 2017 director of communications,
and president of sensov/ event marketing, moderated the online discussion.
For Canada East, the program was a
preview of what’s to come throughout
2017. The chapter has already scheduled education sessions for May, September, and October, and in November
it will host the annual Canadian Innovation Conference at the Sheraton on
the Falls Hotel in Niagara Falls, Ontario.
Mark Your Calendar
New York City
June 11; 14
Singapore MICE Forum
July 27; 28
May 16; 18
DMAI Annual Convention
July 11; 14
ASAE Annual Meeting
› Carrie Ferenac, president, Convention
News Television — As online video consumption skyrockets, Ferenac has paved a path in
the business-events industry with on-site,
› Julie Mullins, vice president of convention
sales, Choose Chicago — Mullins has been
instrumental in helping Chicago continue to
stand out as a top destination in the world.
COMMUNI TY ADVOCATE OF THE YEAR
› Adam Andersen, managing director,
Penton Media — Andersen played a key role
in securing a donation of more than 60,000
pounds of food for the Maryland Food Bank
at the Natural Products Expo East.
› Jessica Levin, CMP, CAE, chief connector,
Seven Degrees Communications — Levin’s
dedication helped PCMA’s New York Area
Chapter raise $2,200 for Operation BBQ
relief in 2016 and deliver care packages to
the homeless at the Bowery Mission Shelter.
› Peter C. O’Brien, CASE, global account
executive, Marriott Global Sales Organiza-
tion — With an already impressive record
as a community advocate, O’Brien adopted
DC Greens as the PCMA Capital Chapter’s
Charity of the Year.
EVENT DESIGNER OF THE YEAR
› Greg Bogue, experience architect, Maritz
Global Events — A certified Experience
Economy Expert, Bogue applies neurosci-ence research to rethink event design.
› Peggy Marilley, president, Precision Meetings & Events Inc. — After celebrating Precision’s 20th anniversary in 2016, Marilley
continues to create unforgettable meetings,
events, and tour programs.
› Megan Tate, CMM, vice president, meeting and event planning manager, Wells
Fargo — In her previous role as Petco’s
senior manager of finance and events, Tate
approached event design with an attendee-first mindset.;.
The Visionary Awards support the activities of the PCMA Education
Foundation, which in 2016 directed $409,000 toward scholarships,
educational grants, and charitable outreach. For info on this year’s
program, tickets, and table opportunities, visit convn.org/pcma-vision.