PROBLEM Networking is so event-based, it often begins and ends with
an event. Creating an ongoing relationship can be difficult.
S OLU TION In Perfect Pairings: The
Art of Connecting People, Jessica
Leigh Levin, CMP, CAE, president
of Seven Degrees Communications,
makes the distinction between
networking and bringing people
together for their professional bene-
fit. She offers a list of common-sense
— but frequently overlooked — ways you can thank someone
who has made a connection on your behalf:
› Send a thank-you note. Put it on nice stationery. Everyone
loves to sort through bills and junk mail and see a handwritten
card that reminds them that they made a difference.
› Make a donation to their favorite charity or organization.
People who are connectors are often involved in nonprofits.
Supporting a cause that is near and dear to them says that
you understand what is important to them.
› Send a meaningful gift. Listening to others and knowing
what they like is an important component of being a connector.
› Take them out. If someone is local, an excuse to get
together in person is always a good thing.
› Help them. Offer to make an introduction for them, find a
resource, or work on a project.
Say thank you. It doesn’t matter how or when or where. It
doesn’t matter how much or how little it costs. Say thanks
and say it often. .
— Michelle Russell
For more information: perfectpairingsbook.com
Connecting With Connectors